What is Worse? Pricing Homes Too High or Too Low? Realtor Bogner Vancouver



Many sellers

don't understand that overpricing can actually result in your getting LESS for your house than if you had priced it correctly in the first place. Knowledgeable agents and buyers often won't bid on an overpriced home. By the time you "wise up" and reduce the price to where it should have been priced in the first place, many of your best prospects will have bought other houses. This decreases demand for your now properly priced home! The problem is exacerbated if you placed your home on the market in the spring, it sat on the market "overpriced" throughout the summer, and now that you've reduced your price, the market has slowed.

Also, consider that agents tend to steer buyers away from homes that have been in the Multiple Listing Service for long periods of time. Agents and buyers become suspicious that something is wrong with your property if it didn't sell relatively soon after it went on the market. It's important to price it right the day you put it on the market!

Also, consider what you could have done with the profits from the sale of your home if you had priced it right. Suppose you priced it right and sold relatively quickly, and invested that money in a rising stock or bond market. On the other hand, suppose you overpriced your home, and after several months, had to reduce it to where it should have been priced in the first place. Even worse, the house still isn't sold! 

You get the picture.


Most Realtors are specialized in either working with Buyers or working with Sellers. Consequently, a Realtor whose reviews are predominently from Buyers is in all probability a Buyers agent. Therefore, he would probably not have a big marketing plan and would not be able to get as much out of your sale as a good Sellers agent would. 

And please remember:  take a good look at the Realtor you want to list your property with. It can make a diffference of tens of thousands of dollars depending on your sales price. Most of the time, friends or friends of friends are not the ideal listing agents. Why? 80% of all Realtors just get by while the top 20% are very successful, So, your chances that you pick a blunder are 8 out of 10. Or would you want a friend of a friend, who happens to be a lawyer, handle your file in a one million dollar lawsuit without references, screening and interviewing the lawyer?

Please remember, we will never rush you with your real estate decision.

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Your Marketing & Networking Realtor


What's the difference between 

a Marketing Realtor and 

a listing agent?

  • A Marketing Realtor does not merely seek to list homes, but instead, is committed to comprehensively market properties and overall lifestyles.

  • A Marketing Realtor is not focused on selling more homes, but rather on causing homes to sell for more.

  • A Marketing Realtor specializes in property promotion and not personal promotion.

  • A Marketing Realtor will work with the home seller to create a customized marketing plan that conveys to buyers and buyer agents the overall value of your entire lifestyle.

  • A Marketing Realtor is highly skilled at strategic pricing, negotiating, staging, merchandising, marketing, networking and transaction management.

  • A Marketing Realtor focuses more on what makes your lifestyle different than what makes themselves different.

  • A Marketing Realtor understands that homes compete but don’t compare.

Please Provide More Info About Your Home

Bernie Bogner - Sold 1,000+ Homes Over 35+ Years. Multiple Award-Winning & Trusted Local Market & Marketing Expert

*Bernie Bogner Personal Real Services - Independent contractor with Royal Pacific Realty Corp.. - 900 agents under contract.

#100-1200 W 73rd Ave   Vancouver,  BC  V6P 6G5 

Phone: 778-881-0025

BognerRealestate@gmail.com